工商管理硕士 with Concentration in Marketing (在线)

Why Study Marketing at Rivier?

Our 工商管理硕士 in Marketing was ranked number four in the Top 44 工商管理硕士 in Marketing Degree Programs of 2022, 根据 聪明的.com.

The online 工商管理硕士 with a concentration in Marketing gives you holistic skills in leadership, 解决问题, 战略管理. The online 市场营销 工商管理硕士 program also includes specialized education in the areas of digital 市场营销 and analytics, 销售管理, and strategic brand management.

A Marketing 工商管理硕士 can be your route to a new job opportunity or promotion, and it can help you earn a higher salary. When you specialize your education with a concentration in 市场营销, you’ll be prepared for a number of careers in advertising, 市场营销, 和更多的. 根据 Payscale, employees with an 工商管理硕士 in Marketing earn a median yearly salary of $96,000, and those with more experience earn a higher yearly salary.

In the 工商管理硕士 Marketing online program, you will:

• Develop a deep knowledge of core business functions and processes
• Gain a specialized education in the areas of digital 市场营销 and analytics, 销售管理, and strategic brand management

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工商管理硕士: Marketing Learning Outcomes

When you finish your degree, you will:

• Develop a deep knowledge of core business functions and processes
• Gain skills in digital 市场营销 and analytics, 销售管理, and strategic brand management
• Compare and contrast the opportunities provided by technology for an organization
• Utilize effective communication techniques
• Evaluate situations that present potential legal, 道德, and social sustainability issues and develop solutions for those issues

在线 工商管理硕士: Marketing Curriculum

河的在线, ACBSP-accredited 工商管理硕士 in Marketing program includes 36 credit hours and 12 total courses. 灵活的, convenient format will allow you to complete your classes while working full time and maintaining personal commitments. We accept up to nine transfer credits, so you can accelerate your studies and earn your degree at a lower cost.

核心课程包括:

• BUS 510 – Accounting For Managers
• BUS 523 – Marketing and New Product Development
• BUS 529 -经济分析
• BUS 550 – Global Finance for Managers
• BUS 574 -项目管理
• BUS 644 – Risk Management and Decision Making
• BUS 779 – Strategies of Innovation

Explore Other 工商管理硕士 Concentration Options

With concentrations available in three in-demand fields, our 工商管理硕士 online programs give you the skills you need for ongoing success. Explore our other 工商管理硕士 concentrations:

• 工商管理硕士 with a Concentration in 信息技术 Management: 校园 or 在线
• 工商管理硕士 with a Concentration in Management: 校园 or 在线
• 工商管理硕士 with a Concentration in 健康care Administration: 在线

学位要求

河的在线 business and management programs, including the online 市场营销 工商管理硕士, provide the knowledge and skills needed to take your career to the next level.

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Where Will Your Degree Take You?

Career Paths with an 在线 工商管理硕士 in Marketing

After graduating from the online 工商管理硕士 in Marketing program, you will be qualified for management and leadership positions in both the public and private sectors. Jobs with the best salary include:

• 营销经理: $140,040 每年
• Advertising, promotions, and 市场营销 manager: $138,730 每年
• 销售经理: $130,600 每年
• Advertising and promotions manager: $127,830 每年
• Public relations and fundraising manager: $125,620 每年
• 营销总监: $96,292 每年